HotWire Marketing LLC is a Denver-based Marketing Consulting firm providing strategy, execution and measurable results. Clients benefit from our proven track record of success leveraging multi-channel marketing programs to increase awareness, generate demand, and exceed revenue goals within competitive, evolving industries.
Our Services Include:
- Overall Marketing Strategy
- Online and Internet Marketing
- Channel & Distribution Programs
- Public Relations
- Voice of Customer Programs
Our Methodology & Approach:
We start with conversations where we ask questions and listen. We don't have a one size-fits-all solution, but we do have a process that works efficiently and elegantly, uncovers key issues, and delivers results that exceed expectations.
This diagram illustrates our Disciplined & Dynamic approach:
The first phase, Discovery & Knowledge Transfer, builds upon your existing business goals, sales strategy and branding. This phase is key for long-term success in any engagement.
We will utilize your existing Analysis & Research, and execute any supplemental Research or Competitive Analysis needed.
Target Audience Definition includes primary and secondary Target Audience, Stakeholders, their major needs and how your product or service meets those needs. If this is already complete, we will review your Target Audience as part of Discovery, and move to the next step.
Once we have those bases covered, we can move to Value Proposition and Messaging Development. This is where we combine Competitive and Market Analysis with your particular Target Audience needs in order to craft high relevant and compelling marketing messaging.
Are you ready to drastically exceed your business goals? Then contact us today!